Wvu adv 215 - Study guides, Class notes & Summaries

WVU ADV 215 Exam 2 with Complete Solutions Product Utility - How it Relates to Value The products ability to satisfy both needs and wants. (Gives the product more value) Consumers People who buy or use products or adopt ideas to satisfy needs and wants. Customers Consumers who buy particular brands or patronize specific stores Prospects Potential Customers who are likely to buy the product or brand Market Segmentation Process Identify Groups of people or organizations based on...

Product Utility - How it Relates to Value - The products ability to satisfy both needs and wants. (Gives the product more value) Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. Customers - Consumers who buy particular brands or patronize specific stores Prospects - Potential Customers who are likely to buy the product or brand Market Segmentation Process - Identify Groups of people or organizations based on shared characteristics, as well as needs and ...

ADV 215 WVU EXAM 3 WITH COMPLETE SOLUTIONS print advertising newspapers, magazines, brochures, posters, outdoor, etc. reach the percentage of the media audience exposed at least once to the advertiser's message during a specific time frame. non-duplicated, also called coverage. frequency the number of time a person is exposed to an ad. you have to hear/see an ad three time for it to have impact niche markets related to hobbies, sports, business, and professions zines online ...

ADV 215 WVU EXAM 1 Latest Update Graded A+ Account Executives Manage agency-client communication Local Advertisers Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers Operate in one part of the country and market exclusively to that regionex: Regional grocery and Dept store chains, franchise groups and statewide/multistate banks National Advertisers operate throughout the country. Long term ...

print advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message during a specific time frame. non-duplicated, also called coverage. frequency - Answer-the number of time a person is exposed to an ad. you have to hear/see an ad three time for it to have impact niche markets - Answer-related to hobbies, sports, business, and professions zines - Answer-online versions of ...

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country. National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 million dollars in advertising Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, inc...

arketing - Ans Overall objective to accomplish through its entire marketing program Advertising - Ans Overall goal to achieve a certain communication task within the entire marketing program. War Advertising - Ans Most advertising was designed to encourage cooperation in the war effort Demarketing - Ans Term coined during the energy shortage of 70's and 80s when advertising was used to slow the demand of products

newspaper advertising - Ans newspaper's primary function is news, making it appropriate for ads that announce sales, events, or other news. readership is declining, especially among younger people, local mass medium market selectivity - Ans allows newspapers to target specific consumer groups newspaper facts - Ans $18 billion (2016) 84% id ad revenues come from local advertisers, promotional association

Marketing - Ans Overall objective to accomplish through its entire marketing program Advertising - Ans Overall goal to achieve a certain communication task within the entire marketing program. War Advertising - Ans Most advertising was designed to encourage cooperation in the war effort Demarketing - Ans Term coined during the energy shortage of 70's and 80s when advertising was used to slow the demand of products