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MKTG 396 FINAL TERM PAPER EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
associated services/augmented product - Additional services or features that enhance the core product 
 
brand associations - Mental links between a brand and its attributes or benefits 
 
brand awareness - Extent to which consumers are familiar with a brand 
 
brand dilution - Weakening of a brand through unsuccessful brand extensions 
 
brand equity - Value and strength of a brand in the marketplace 
 
brand extension - Using an existing brand name for a new product category 
 
brand licensing...
- Exam (elaborations)
- • 11 pages •
associated services/augmented product - Additional services or features that enhance the core product 
 
brand associations - Mental links between a brand and its attributes or benefits 
 
brand awareness - Extent to which consumers are familiar with a brand 
 
brand dilution - Weakening of a brand through unsuccessful brand extensions 
 
brand equity - Value and strength of a brand in the marketplace 
 
brand extension - Using an existing brand name for a new product category 
 
brand licensing...
MKTG 396 2.0 EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
Product/market expansion grid - a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification 
 
market penetration - company growth by increasing sales of current products to current market segments without changing the product 
 
market development - company growth by identifying and developing new market segments for current company products 
 
product development - A strategy for company growth b...
- Exam (elaborations)
- • 12 pages •
Product/market expansion grid - a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification 
 
market penetration - company growth by increasing sales of current products to current market segments without changing the product 
 
market development - company growth by identifying and developing new market segments for current company products 
 
product development - A strategy for company growth b...
MKTG 396 EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
Marketing - is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. 
 
The Marketing Process - In the first four steps of ______________________________, companies work to understand consumers, create customer value, and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. 
 
marketing myopia - Many sellers make the mistake of paying ...
- Exam (elaborations)
- • 8 pages •
Marketing - is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. 
 
The Marketing Process - In the first four steps of ______________________________, companies work to understand consumers, create customer value, and build strong customer relationships. In the final step, companies reap the rewards of creating superior customer value. 
 
marketing myopia - Many sellers make the mistake of paying ...
PSYC 450 5.0 EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
What psychosocial correlates are noted with seizures? - 1. Stress is associated with chronic illness (e.g., loss of control, low self esteem, life restrictions, increased dependency) 
2. Family factors are associated with lower cognitive outcomes (e.g., negative reactions, lower SES, divorce, parental control/dependency) 
3. Higher risk of psychopathology (e.g., depression and anxiety) 
 
What background information is necessary for assessments? - 1) Developmental and Family History 
2) Medical ...
- Exam (elaborations)
- • 25 pages •
What psychosocial correlates are noted with seizures? - 1. Stress is associated with chronic illness (e.g., loss of control, low self esteem, life restrictions, increased dependency) 
2. Family factors are associated with lower cognitive outcomes (e.g., negative reactions, lower SES, divorce, parental control/dependency) 
3. Higher risk of psychopathology (e.g., depression and anxiety) 
 
What background information is necessary for assessments? - 1) Developmental and Family History 
2) Medical ...
PSYC 450 FINAL EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
Perception is a __________ phenomenon. - psychological 
 
__________ is the process of changing one form of energy to another. - Transduction 
 
A nerve is a bundle of cell _______ - Axons 
 
As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens 
 
The neurons that carry the signal from eye to brain are called _______ cells. - ganglion 
 
Bipolar cells are found in what part of the eye? - retina 
 
The stimulus for vision is...
- Exam (elaborations)
- • 15 pages •
Perception is a __________ phenomenon. - psychological 
 
__________ is the process of changing one form of energy to another. - Transduction 
 
A nerve is a bundle of cell _______ - Axons 
 
As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens 
 
The neurons that carry the signal from eye to brain are called _______ cells. - ganglion 
 
Bipolar cells are found in what part of the eye? - retina 
 
The stimulus for vision is...
PSYC 450 FINAL EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
Perception is a __________ phenomenon. - psychological 
 
__________ is the process of changing one form of energy to another. - Transduction 
 
A nerve is a bundle of cell _______ - Axons 
 
As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens 
 
The neurons that carry the signal from eye to brain are called _______ cells. - ganglion 
 
Bipolar cells are found in what part of the eye? - retina 
 
The stimulus for vision is...
- Exam (elaborations)
- • 11 pages •
Perception is a __________ phenomenon. - psychological 
 
__________ is the process of changing one form of energy to another. - Transduction 
 
A nerve is a bundle of cell _______ - Axons 
 
As I have aged I have lost the ability to focus on objects that are close to me due a loss of flexibility in my ______ - lens 
 
The neurons that carry the signal from eye to brain are called _______ cells. - ganglion 
 
Bipolar cells are found in what part of the eye? - retina 
 
The stimulus for vision is...
PSYC 450 3.0 QUESTIONS WITH CORRECT ANSWERS
The Scientist-Practitioner Model - "the boulder model", developed in 1949 to create a standard for psychological schooling 
 
The Scholar-Practitioner Model - "the vail model", developed in 1973 to create a program for specifically applied schooling such as counseling, assessment, etc. that does not involve research 
 
The Clinical Science Model - developed in 1991 to create a program where schooling is first based on scientific psychology, more statistics, research, etc. 
 
efficacy - the s...
- Exam (elaborations)
- • 3 pages •
The Scientist-Practitioner Model - "the boulder model", developed in 1949 to create a standard for psychological schooling 
 
The Scholar-Practitioner Model - "the vail model", developed in 1973 to create a program for specifically applied schooling such as counseling, assessment, etc. that does not involve research 
 
The Clinical Science Model - developed in 1991 to create a program where schooling is first based on scientific psychology, more statistics, research, etc. 
 
efficacy - the s...
PSYC 450 EXAM 2 QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
Overt vs covert attention - Overt Attention is attention with the direct use of a sense organ. 
- It's turning your head or moving your eyes. 
 
Covert Attention is attention without looking 
- seeing something with your peripheral 
 
Ponser's Pre-cueing Experiment - An experiment that proved that attention can enhance the processing of a stimulus. 
- person had to stare at the center and respond to pointing arrows. when attention was to the right and the arrow pointed to the right, they respo...
- Exam (elaborations)
- • 11 pages •
Overt vs covert attention - Overt Attention is attention with the direct use of a sense organ. 
- It's turning your head or moving your eyes. 
 
Covert Attention is attention without looking 
- seeing something with your peripheral 
 
Ponser's Pre-cueing Experiment - An experiment that proved that attention can enhance the processing of a stimulus. 
- person had to stare at the center and respond to pointing arrows. when attention was to the right and the arrow pointed to the right, they respo...
PSYC 450 EXAM QUESTIONS WITH CORRECT WELL DETAILED ANSWERS
What are the seven steps of the perceptual process? - Distal stimulus 
Creation of proximal stimulus 
Receptor processes 
Neural processing 
Perception 
Recognition 
Action 
 Knowledge 
 
Distal stimulus - In perception, it is the actual object or event out there in the world, as opposed to its perceived image. 
 
Creation of proximal stimulus - Includes the principle of transformation (stimulus being transformed between environment and perception) and the principle of representation (Perceptio...
- Exam (elaborations)
- • 16 pages •
What are the seven steps of the perceptual process? - Distal stimulus 
Creation of proximal stimulus 
Receptor processes 
Neural processing 
Perception 
Recognition 
Action 
 Knowledge 
 
Distal stimulus - In perception, it is the actual object or event out there in the world, as opposed to its perceived image. 
 
Creation of proximal stimulus - Includes the principle of transformation (stimulus being transformed between environment and perception) and the principle of representation (Perceptio...
NORTH CAROLINA EXAM QUESTIONS WITH CORRECT ANSWERS
In North Carolina, the pre-licensing education requirement for mortgage loan originators is: - 24 hours 
 
Illegal appraisal practices include all but one of the following: - Asking an appraiser to consider additional appropriate factors 
 
In North Carolina, decisions on licensing applications are made by: - The Commissioner of Banks 
 
A lender intends to make a loan in the amount of $100,000 that is secured by a first mortgage. The loan is not a high-cost mortgage. What is the maximum amount ...
- Exam (elaborations)
- • 5 pages •
In North Carolina, the pre-licensing education requirement for mortgage loan originators is: - 24 hours 
 
Illegal appraisal practices include all but one of the following: - Asking an appraiser to consider additional appropriate factors 
 
In North Carolina, decisions on licensing applications are made by: - The Commissioner of Banks 
 
A lender intends to make a loan in the amount of $100,000 that is secured by a first mortgage. The loan is not a high-cost mortgage. What is the maximum amount ...