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CMDP 1400 test 1 questions & answers 2023/2024

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CMDP 1400 test 1 questions & answers 2023/2024 Golem X MBA - ANSWER-using the creative language of video The "Uncanny" valley - ANSWER-approximate realism, humanizing something that is not alive to the point where it may become creepy, trying to make something "too human" to the point where it seems off, creepyness/awkwardness Core Concepts - ANSWER-- all media and art are constructed - they are constructed using a creative language with its own rules - different people experien...

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CMDP Exam 1 Questions & Answers 2023/2024

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CMDP Exam 1 Questions & Answers 2023/2024 Berger: Ways of Seeing - ANSWER--discusses man w/ a movie camera and keno eye -changing the way we see the world through media -reproduction and reality-> what is fake vs. authentic? -meaning making -> meaning doesn't change -The camera eye -> not bound by space & time Traveling Media - ANSWER--people used to travel to see media, but now technology allows media to come to us A.O. Scott- The Screening of America - ANSWER--discusse...

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BUNDLE - MKTG EXAMS

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BUNDLE - MKTG EXAMS

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MKTG 4604 Exam 1 Questions & Answers 2023/2024

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MKTG 4604 Exam 1 Questions & Answers 2023/2024 breaking bulk - ANSWER-a function performed by retailers or wholesalers in which they receive large quantities of merchandise and sell them in smaller quantities ethics - ANSWER-a system or code of conduct based on universal oral duties and obligations that indicate how one should behave holding inventory - ANSWER-a major value-providing activity performed by retailers whereby products will be available when consumers want them interty...

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MKTG EXAM 4 QUESTIONS & ANSWERS 2023/2024

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MKTG EXAM 4 QUESTIONS & ANSWERS 2023/2024 A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, direct marketing tools. This is the - ANSWER-Promotion Mix Which of the following is not a factor in the changes occurring in today's marketing communications? - ANSWER-Mass media no longer captures the majority of promotional budget The promotional tool that results in the most credible and believab...

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Mktg Exam 2 Questions & Answers 2023/2024

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Mktg Exam 2 Questions & Answers 2023/2024 This is dividing the total market into smaller segments - ANSWER-Segmentation This is selecting a certain segment to enter - ANSWER-Targeting Nations, regions, states, cities, neighborhoods, and climate are segments of what consumer market - ANSWER-Geographic Age, life cycle, gender, income, occupation, education, religion, ethnicity, organization are segments of what consumer market - ANSWER-Demographic Social class, lifestyle, personal...

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MKTG 3213 - Exam 1 Study Guide Questions & Answers 2023/2024

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MKTG 3213 - Exam 1 Study Guide Questions & Answers 2023/2024 Marketing is _______________. a. Inefficient b. Exchange c. Manipulation d. Unnecessary - ANSWER-b. Exchange 2. No money is exchanged in ___________, the process of exchanging goods and services between two parties. a. market clearing b. product marketing c. non-market trading d. barter - ANSWER-d. barter 3. Marketing exists because people have ________________ that they are willing to give up things of value to sati...

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MKTG EXAM 1 QUESTIONS & ANSWERS 2023/2024

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MKTG EXAM 1 QUESTIONS & ANSWERS 2023/2024 A statement of the firm's business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions is which of the following: - ANSWER-mission statement A marketing strategy that involve attracting new customers to existing products is called which of th following: - ANSWER-market development The activities of selecting and describing one or more target mar...

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MKTG Exam 1 Questions & Answers 2023/2024

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MKTG Exam 1 Questions & Answers 2023/2024 customer experience - ANSWER-customer's overall assessment of every interaction the customer has experienced with the business, from navigating the company website to talking to customer Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large marketing mix - ANSWER-combination of the product itse...

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MKTG Exam 1 Questions & Answers 2023/2024

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MKTG Exam 1 Questions & Answers 2023/2024 1. Within the business environment, the marketing functions are responsible for the creation of time, place, ownership utility, and the production function creates "form" utility. - ANSWER-TRUE 2. What is the process for creating, communicating, delivering value to customers? - ANSWER-Marketing 3. DHL, developing, having a reputation for enabling companies to distribute - ANSWER-Transporting 4. The process of anticipating future events an...

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