Tulloch

A good reason for creating an opening for discussion is to: - Get to know what the customer wants A new customer comes into your department, but you are helping another customer. You should: - Acknowledge the new customer's presence with eye contact and/or a brief comment that you'll be right with him According to market research, what percentage of customers are likely to spend more if the sales associate is helpful? - 45% Acting as a personal shopper: - Can add interest and challenge t...

____ are customers who like a store so much that they actively share their positive experiences with friends and family - store advocates ____ form a part of the microenvironment that influences retail management decisions - competitors ____ refers to the way people live, how they spend their time and money, what activities they pursue, and what their attitudes and opinions are about the world they live in - lifestyle _____ are the principles governing the behavior of individuals and compa...

____ are end of season merchandise that will not be in the manufacturers offerings going forward - close-out ____ offer an inconsistent assortment of brand name merchandise at a significant discount off the manufacturers suggested retail price - off price retailers A ___ identifies the target market, the merchandise and services that will be offered, and how the company will achieve long-term advantage over its competitors - retail strategy A ____ is a business that sells products and/ or ...

(sometimes referred to as overhead) the expenditures retailers incur during the course of normal business operations, such as rent & staff salaries: - operating expenses a business or person that sells products and/or services to customers: - retailers A customer has $300 to spend on a gift and is considering buying either a product at Best Buy or a product at Brooks Brothers. What type of competitive relationship exists between two retailers in this situation? - Replacement Competitors a ...

____________ is a drawing or schematic diagram created to visually represent the store and the way the merchandise should be displayed on the sales floor. - Planogram ______________ describes using the manufacturer's suggested price as a pricing strategy used to prevent competitive pricing between retailers. - Vendor pricing _______________ is the inventory term that describes the ability to scan large volumes of inventory or tagged items at a time. - Retail Frequency ID A business' gros...

A good reason for creating an opening for discussion is to: • Break down the customer's sales resistance • Convince the customer how much you know about the product • Get to know what the customer wants - Get to know what the customer wants A new customer comes into your department, but you are helping another customer. You should: • Focus all your attention on your current customer • Let the new customer wait his turn until you have completed your current sale • Acknowledge ...

a count of every piece of merchandise in the store - physical inventory a detailed list of vendor items requested by the store - purchase order A gigantic retail facility that carries an enormous range of products, from apparel to grocers to automotive supplies, all under one roof - Super centers a key aspect of inventor management is to create and maintain an accurate record, or "paper trail," of products received and sold. Which is not a necessary reason for this? 1) to know the mercha...

a marketing program that provides incentives to repeat customers who are loyal company brand shoppers - loyalty program after one negative experience, approximately what percentage of people say they will never do business with that company again? - 50% an interconnected system approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want - retail ecosystem approximately what percent of Americans use a credit or debit card for at le...

__________ refers to the way people live, how they spend their time and money, what activities they pursue, and what their attitudes and opinions are about the world in which - Lifestyle / Psycho-graphics A cruise ship specializing in entertaining families with children would most likely be using __________ segmentation to attract business - Demographic A multichannel retailer is one that: - sells merchandise or services through more than one channel. Example : J. Crew, forever 21 A party...

_____________ an instrument is better than buying one until you are sure your choice was a good one. - Renting _____________ are considered the forerunners of the modern piano. - Dulcimers _____________ is the least amount of time you should practice your instrument each day, Monday through Friday. - 30 minutes ___________, who played the harp, was called the "father of all such as handle the harp and organ". - Jubal A ________ is a few inches (cm) longer than a violin. - viola A _____...