best grades

Trigger - an activity in a smart campaign that occurs when a web page is visited or a form is filled out. Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. Unsubscribed - A field that indicates whether a person has opted out of marketing emails. When true, these people still receive operational emails. Unused Local Asset - An asset living at the program level that is not currently being used by a program, smart campaign, or smart list Web Page Activ...

If you want to employ both an overall score and a behavior score in a smart campaign, what action should you take - Create separate flow actions Which of the following is not true about changing the value of a tag - Tag values can only be changed when not in use A smart campaign consists of which of the following elements - Smart List, Flow, Schedule Tracking known user activity across multiple domains - is possible if the user fills out a form or clicks a link in an email that directs to ...

on Marketo servers - Where are Marketo landing pages hosted? Forms, rectangles, images - What items do landing pages contain? TRUE - TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommended - TRUE or FALSE It's recommended to repeat your site navigation in a Marketo Landing page. Details from hidden fields on a form - What does the URL builder allow you to capture? Property Sheet in the Landing page designer - What tool do yo...

on Marketo servers - Where are Marketo landing pages hosted? Forms, rectangles, images - What items do landing pages contain? TRUE - TRUE or FALSE For best deliverability, emails should use tables for layout instead of CSS. FALSE: It's not recommended - TRUE or FALSE It's recommended to repeat your site navigation in a Marketo Landing page. Details from hidden fields on a form - What does the URL builder allow you to capture? Property Sheet in the Landing page designer - What tool do yo...

You need to comply with US spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - a. Opt-out You need to comply with Canadian spam legislation. Which of the following subscription management approaches is the most commonly used? a. Opt-out b. Opt-in d. Double opt-in - b. Opt-in You need to comply with European spam legislation. Which of the following subscription management approaches is the most c...

In the Marketo Forms 2.0 editor, which function does Mask Input provide? - Enforces a specific format for the field You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling? - Number of blank fields = 2 Deleting a list - Does not delete the leads in the database What is the size limit for images and f...

What type of Marketo Program is used for one-off email sends? - Email Program, Email Send Channel What type of Marketo Program is used to send emails on a recurring basis? - Engagement Program, Nurture Channel What 5 methods can you use to add Leads to a Program - 1. Lead fills out a form on a landing page in the program 2. Import members into the program from a CSV 3. Leverage the Program Status flow step 4. Lead registers or attends a webinar synched with an event program 5. lead is c...

Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) - A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. ...

Which two columns on the Program Performance Report are calculated using acquisition program? A. New Names B. Total Members C. Revenue per New Name D. Cost per Member (USD) E. Cost per New Name (USD) F. Revenue per Member (USD) - A, E A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur? A. The report will return an error for cost per success. ...

Marketing automation platforms do NOT have which functionality? - Host your organization's website Marketing automation platforms do NOT have which functionality? - Host your organization's website Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, Segment your database Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, Segment your database Which is NOT a reason to gate content for middle-funnel st...