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51 items

Customer Relationship Management Activity for MKT 5376

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This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.

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  •  • 2 pages • 
  • by hardworkingtutor • 
  • uploaded  05-11-2023
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Directed Experience: Artificial Intelligence Strategies in Business (BA 5380) course materials

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Three individual assignments and six case assignments for the BA 5380 course at Texas Tech University. School year 2023/2024.

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  • by hardworkingtutor • 
  • uploaded  05-11-2023
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Individual assignment for BA 5380 2023/2024

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In this assignment, the student is asked to perform a SWOT analysis on behalf of a retail company that is considering adopting a specific AI-related product or service in the marketplace. The chosen product/service in this case is predictive analytics for inventory management, which utilizes artificial intelligence and machine learning algorithms to forecast and optimize stock levels.

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  •  • 2 pages • 
  • by hardworkingtutor • 
  • uploaded  05-11-2023
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Individual assignment for BA 5380 2023/2024

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This document consists of three questions. The first question discusses the top three AI applications widely used in the business industry. The second question focuses on two areas within a firm that can benefit from AI-powered automation. The third question introduces ChatGPT, and asks students to identify ways to incorporate ChatGPT into a company's operations.

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  •  • 3 pages • 
  • by hardworkingtutor • 
  • uploaded  05-11-2023
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Case assignment for BA 5380 2023/2024

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The document contains three questions related to the challenges faced by IBM Watson's AI medical system, particularly in its commercial deployment within the healthcare domain. In the first question, students are asked to explore why IBM leaders initially believed that Watson could achieve commercial success relatively quickly. The second question involves examining why Watson failed to meet the expectations when used in the field, specifically in healthcare. The third question revolves around ...

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  •  • 5 pages • 
  • by hardworkingtutor • 
  • uploaded  05-11-2023
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Case assignment for BA 5380 2023/2024

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The document consists of eight questions related to fintech, its evolution over time, major players in the industry, conditions contributing to its emergence, options, and recommendations for a client, the impact of fintech on banks and the financial services industry, and the future outlook for banks and fintech companies.

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  •  • 7 pages • 
  • by hardworkingtutor • 
  • uploaded  05-11-2023
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