Lead

Effective Media Interview Techniques The news media help shape public opinion on health issues. A basic understanding of a reporter's job and a few interviewing techniques can increase your effectiveness in communicating key messages in interviews. Most journalists are professionals and have degrees in journalism or related fields. Although professionally trained as reporters, they are not necessarily content experts on every subject they cover. They rely on experts for facts and commentary. ...

WHAT IS NEWS? The universality of the term does not allow a single definition to convey the meaning covering all the aspects coming under the umbrella of the “NEWS”. Defining the word some of the experts went as under: An account of an event. A fact that interests people. A presentation of a report on current event. Anything that people want to know about. An Accurate and timely intelligence of Happenings, Discoveries, Opinions, Inventions and matters of any sort that affect or intere...

Being one of the internal communication methods, there are a number of reasons why organisations should be concerned with internal publications. Most importantly, there is commonly a legal requirement for organizations to communicate with their workers. In Europe, for example, the EU has made very specific provision about workers' rights to be informed and consulted with Directive. Effective internal communications is commonly understood by practitioners to improve employee engagement and ther...

In the business world, the financial bottom-line and shareholder return on investment have long been the main drivers for companies in measuring their success. During the 1950s and 1960s, the concept of Corporate Social Responsibility and corporate citizenship emerged as an alternative priority for organisations to consider.