Principles of Marketing

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Traditional & Non-Traditional Media
Summary • 4 pages • 2022
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Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).

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1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the f
Summary • 3 pages • 2022
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Customer Retention Strategies: - 1. Targeting Customer for Retention: By providing them premium maintenance services according to defined classification of product purchase plan. 2. Bonding: Connect them with promotional price offers and discount with product inspection strategy. 3. Internal Marketing: Offer them to link their friends, family, or recommended persons to have more discounts & percentages 4. Promise Fulfillment: Provide them accurate Brand and negotiate about terms & conditions...

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Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe

Social media has become one of the most significant tools for businesses in the twenty-first century to reach out to their consumers, engage with them, communicate with the public, and market their products and services. It is incredibly enticing and powe
Summary • 3 pages • 2022
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Social Media Channels Changes in channels Multi-channel marketing The functions of channels of distribution The importance of direct selling: the sales force and direct marketing

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What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?

What roles do personal or demographic factors play in consumer/customer decision to purchase product or service? How do these factors influence consumer behavior?
Class notes • 2 pages • 2022
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Culture refers to a shared beliefs, customs, behaviors and attitude that characterized the society. The demographic/societal factor play more dominant roles compared to personal factor and can cause deviation from general patterns of consumer decision making. Cultures affect the way people search and look for information about a certain need/problem. As we can divide Societal Classifications according to one's economic stability i.e. Upper-Upper Class, Lower-Upper Class, Upper-Middle Class, Mid...