QUESTION 1
A business’s effort to provide the greatest possible need satisfaction with limited
available resources is known as ____________________.
1. need satisfaction
2. productivity
3. rate of return on total capital
4. the economic principle
Read the case study below and answer questions 2 and 3.
A reason for the success of Southwest Airline lies in the treatment of the airline’s
personnel. Management believes that when employees are treated well, they will
treat customers well, providing a beneficial situation for all stakeholders. Southwest
Airlines’ wages are generally lower than those of competitors but the company
sweetens the deal by making stock options available to employees, enabling them
to benefit from the airline’s financial success.
QUESTION 2
The personnel at Southwest Airline are part of the ___________ resources that make
up the business.
1. Natural
2. Physical
3. Capital
4. Human
QUESTION 3
By providing their employees with a salary, Southwest Airlines is satisfying the
______________ needs of the employees.
1. physiological
2. security
3. esteem
4. self-realisation
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