Companies designed their strategies in this fast-forwarding world based on how to reach their overall goals in different phases to survive in competitive advantages. Mission statement cannot solely portray company’s desire, thus company will articulate long-term strategies with more specific obje...
Evaluate a company’s long-term or short-term strategies
Tutor’s Name: Dr. K. Sankar Ganesh
Date: February 28, 2021
Companies designed their strategies in this fast-forwarding world based on how
to reach their overall goals in different phases to survive in competitive advantages.
They constantly monitor their goals and targets progress evaluation and tracking their
aim to be align with company mission statement. Jovano (2014), argued that a mission
statement explicates company’s business, its goals and approaches by delineating
company’s bright future and accentuate what makes the company stand out.
Nonetheless, mission statement cannot solely portray company’s desire, thus company
will articulate long-term strategies with more specific objectives that propound the path
leading into a company mission. Short-term strategies will be plotted this path to
achieve the target. Following essay will briefly discuss the long-term and short- term
strategies of Johnson & Johnson and exemplify some of their strategies.
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