Summary IB Business and Management HL Revision notes. Chapter 4: The role of marketing
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Course
Business economics
Institution
Bachillerato
Book
Business Management 4th Edition
This is a summary of IB Business and Management HL Chapter 4: The role of marketing. You can find definitions, examples, explanations... It is a complete summary that together with the other xIB Business and Management HL notes I offer you can get a really good grade. You will just need to study th...
4 CommercialandSocialmarketing
Commercial theuse marketingstrategiestomeetneed andwants customers profitability
of y
Social Implementationandplanning programsdesignedtofoster socialworkforceInforming
Thatb rings socialchangeand
of
benefits societyas a hole
any
activity
Ha
consumer ProducerMarkets 1 MarketSize 41Competition
market 2 Customerbase s Marketgrowth rate
3 Barrierstoentry
6Marketshare
Thepercentage
ofallsales in aMarkethadbyFirm's
a Business
sale revenue
Marketshare Industry'ssalesrevenue
Marketingobjective mustbeSMART specificMeasurableAchievableRealisticTimecontra int
Theaspects
ofmarketing mixfarmMe marketingstrategiesMarket development DiversificaciónMarket
needed
Penetration ProductInnovation
Serviceshaveaddition 3ps in marketingmixPeoplephysicalenvironmentProcess
People personnelinvolved inprovisionofservice
a servicelobby
Physical environment tangible aspects
of
isprovided ar delivered Egwaiting
Wayim which
Process service
Factors
I Finance
of
limiting effectiveness any marketing strategies
marketing budgetdetermineswhatcanbeundertaken
2 Costs
ofproduction affectsPRICEandQUALITY
3 SocialIssues insociety TataticaandZikavirus Cultureandstrategy
4 Reactionsofcompetitors
5 Politicalandlegalenvironment Inukfastfoodfirmscannotadvertise an children'schannels
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