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Summary these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr R167,27
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Summary

Summary these are among the types of help a firm can get by utilizing a channel’s partner. They are an important part of an organization as they act as the extension of the company and specialize in promoting the product. Some of the ways they add value to the pr
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  • Course
  • MBA or M.B.A. - Master of Business Administration
  • Institution
  • MBA Or M.B.A. - Master Of Business Administration
  • Book
  • Kotler On Marketing

The direct channel applies typically in businesses like 1. Small Local Shops and 2. Custom-made high-value products (e.g., machinery) or services for industrial markets or producer-to-government buyers (Lamb, Hair, & McDaniel, 2013). The indirect channel does not apply to companies mass-producing ...

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  • No
  • 12-13
  • April 3, 2022
  • 7
  • 2022/2023
  • Summary

Subjects

  • broker
  • a direct marketing channel typically involves a producer and a consumer in contrast
  • an indirect channel is a channel that includes one or more intermediaries distributor
  • or agent compani

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