MNM2615 - Marketing In Africa Assignments 1, 2 & 3 - 1st semester 2022 (85%). INTRODUCTION
The world of E-Commerce is significantly pronounced in Africa than it is in other territories,
and we are seeing a dramatic increase in the number of people accessing the internet and
making payments via ...
I declare that the work presented in this assignment is my own work and that all
the sources that I have used or quoted have been indicated and acknowledged by
means of complete references.
1
Downloaded by: snzu05 | snzu05@gmail.com
Distribution of this document is illegal
, Stuvia.com - The study-notes marketplace
TABLE OF CONTENTS
INTRODUCTION..........................................................................................................3
1. CORRECTIONS APPLIED TO ASSIGNMENT 01...................................................4
1.1. DOMESTIC AND INTERNATIONAL COMPETITION.......................................4
1.2. TECHNOLOGICAL PROGRESS IN AFRICA....................................................5
1.3. ESTABLISHMENT OF BUSINESS IN AFRICA.................................................5
1.4. POPULATION SIZE IN AFRICA........................................................................6
1.5. THE AFRICAN CONSUMER.............................................................................8
1.6. MARKETING ENVIRONMENT OF THE AFRICAN CONSUMER....................9
2. CORRECTIONS APPLIED TO ASSIGNMENT 2...................................................11
2.1. THE RATIONALE FOR DOING BUSINESS IN AFRICA.................................11
2.1.1. Africa in the Global Economy....................................................................11
Downloaded by: snzu05 | snzu05@gmail.com
Distribution of this document is illegal
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller DoctorReinhad. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R74,32. You're not tied to anything after your purchase.
