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Distinction for Com3708
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- University Of South Africa (Unisa)
This is assignment 1 of COM3708 Semester 1 2022. The mark was 78%
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COM3708 ASSIGNMENT 1UNIQUE ASSIGNMENT
NUMBER: 727362
Andisiwe Manzi
42476348 UNISA
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, DECLARATION OF OWN WORK
I,
ANDISIWE MANZI
( ANDISIWE MANZI) confirm that:
this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter
CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other
tertiary education credit
I have read the University’s Policy of Research Ethics
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS
offered by Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the Copyright
Act 98 of 1978 and I have read the regulations of the University of South Africa in
this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for
%20admission/Documents/
Policy_copyright_infringement_plagiarism_16November2005.pdf
___42476348______________
STUDENT NUMBER
___A Manzi_____________ ___25 March 2022__________
SIGNATURE DATE
___H Ncube______________ _25 March 2022____________
WITNESS DATE
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, Table of contents
Topic Page number
1 Declaration 2
2 Introduction 5
3. Phase 1: Assess
1.1 Identify the communicator
1.1.1 Identified organisation 5
1.1.2 Letter to the organisation 6-7
1.1.3 Report 8-10
1.2.1 Problem statement for the research 10-11
1.2.2 Sub-problems 11
1.2.3 Research questions 11-12
1.2.4 Unit of analysis 12
1.2.5 Population(s) 12
1.2.6 Sampling procedures 12
1.2.7 Methodology and measuring instrument 12
1.2.8 Results 12-13
1.2.9 Audience segmentation 13
1.2.10 Self-reflection 14
1.3.1 Historical review and forecast 14
1.3.2 Social, political, and economic 14-15
environment
1.3.3 Competitors 15
1.3.4 Description of organisation and its culture 15
1.3.5Three issues based on research results
and situation analysis relevant to the 15
campaign
1.3.6 Three broad general aims for the
campaign
4. Phase 2: Create
2.1 Communication problem or opportunity 16
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