Discuss promotional methods that can be used to drive sales in the
consumer market.
Promotional methods that can be used to drive sales in the consumer
market;
Coupons – as the marketing manager of Hair excellence manufacturer will
have to distribute certificates to consumers to allow consumers specified
reduction on the product developed and which may be redeemed at retail
outlets. Certificates will be distributed in advertisement in magazines and
newspapers, door to door, by direct mail, in product packaging and with
another product from the same manufacturer.
Competitions – will create a competition of asking questions like who
the manufacturer of the product is and what the use of the product is.
As the result of that variety of prizes will be won through the
competition through it will stimulate sales.
Free samples – Marketing Manager of Hair Excellence will give free
samples to existing clients and potential clients of the product.
The bargain pack – The marketing manager for Hair excellence to
increase the sales of their product, will have to offer a product at
reduced price for a short period to encourage new customers to
sample the product, to ensure that loyal customers to gain trust on their
product and to obtain large displays in shops.
The money-off flash pack – the marketing manager will have the
flash printed on by the product. It is the same as bargain offer.
Consumer deals – will have to offer the short-term promotions of the
product that offer customer savings on a product. They may take the
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