2/27/23, 6:03 PM Assessment 2: Attempt review
Started on Sunday, 26 February 2023, 8:50 AM
State Finished
Completed on Monday, 27 February 2023, 6:02 PM
Time taken 1 day 9 hours
Marks 16.00/20.00
Grade 80.00 out of 100.00
Question 1
Correct
Mark 1.00 out of 1.00
To illustrate the importance of regularly washing hands with water and soap, Sanlam created a short, moving image of their well-known brand
logo of two hands, moving up and down and creating soap bubbles. This is known as the ___________ of the advertising message.
Select one:
a. heading
b. illustration
c. copy
d. product
The correct answer is: illustration
Question 2
Correct
Mark 1.00 out of 1.00
In order for segmentation to be meaningful, certain criteria must be met. Which one of the following represents a requirement for meaningful
market segmentation?
Select one:
a. The segment must be identifiable and measurable.
b. The segment must be unstable.
c. The segment must be difficult to reach so that competitors cannot target the same consumers.
d. The segment must be indifferent to separate marketing approaches.
The correct answer is: The segment must be identifiable and measurable.
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=6850240&cmid=624061 1/8
, 2/27/23, 6:03 PM Assessment 2: Attempt review
Question 3
Incorrect
Mark 0.00 out of 1.00
Mercedes-Benz offers the following vehicle options to consumers: passenger cars, delivery vehicles, SUVs and heavy transport vehicles. This
refers to Mercedes-Benz’s product _______________ .
Select one:
a. range
b. offering
c. line
d. options
The correct answer is: range
Question 4
Correct
Mark 1.00 out of 1.00
Some of the world’s most popular brands changed their logos to encourage the global community to continue practicing social distancing during
the global COVID-19 pandemic. The now-popular phrase is commonly understood to mean standing two meters apart from others in an effort to
lower the risk of contracting coronavirus.
- McDonald’s, known for its highly visible golden arches, separated the arches as a way of encouraging social distancing.
- Popular pizza chain, Debonairs Pizza has added "Stay Home" to its logo to promote the concept of social distancing on social media.
- Wimpy added the word “apart” to their slogan to read “Enjoy every moment, apart”.
- Sanlam used their iconic logo to promote handwashing in conjunction with the tagline, “Sanlam - keeping you in safe hands for over 100
years.”
- Though Nike didn’t tweak its logo, it launched a large social media campaign in support of social distancing.
- Nando’s tweeted: “Your place, not ours (for now)” during the South African lock down period.
While some see these changes as a positive symbol of unity in the war against COVID-19 others were critical of such advertising campaigns.
The question of whether it’s prudent for large companies to redesign their brand logos to reflect the world’s fight against a pandemic remains up
for debate.
https://www.wbrz.com/news/big-brands-edit-their-logos-to-encourage-social-
distancing https://www.bizcommunity.com/Article/196/82/201918.html
By increasing awareness of the global plight to lower the risk of contracting COVID-19, companies demonstrated the principle of
____________.
Select one:
a. social responsibility
b. organisational integration
c. consumer orientation
d. profitability
The correct answer is: social responsibility
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=6850240&cmid=624061 2/8
