100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Advertising and Integrated Brand Promotion 7th Edition By OGuinn - Test Bank R409,27   Add to cart
Quickly navigate to
Preview
  2.  
  3. Advertising Test Bank
  4.  
  5. Advertising Test Bank
  6.  
  7. Advertising Test Bank

Exam (elaborations)

Advertising and Integrated Brand Promotion 7th Edition By OGuinn - Test Bank
 10 views  0 purchase
  • Course
  • Advertising Test Bank
  • Institution
  • Advertising Test Bank

1. When the Western world turned to capitalism as the foundation of an economic system, the foundation was also laid for advertising. a. True b. False ANSWER: True DIFFICULTY: Easy LEARNING OBJECTIVES: AIBP.OGUI.15.3-1 NATIONAL STANDARDS: United States - BUSPROG: Analytic STATE STANDAR...

[Show more]

Preview 4 out of 671  pages

Document information

  • August 27, 2023
  • 671
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

  • complete test bank
  • all chapters included
  • advertising and integrated brand promotion

Written for

  • Advertising Test Bank
  • Advertising Test Bank
  • Advertising Test Bank
All documents for this subject (2)

Seller

avatar-seller
ExamsExpert

Reviews received

Content preview

,1. In the new world of advertising, mass media is nonexistent.
a. True
b. False

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

2. Consumer preferences and new technologies are reshaping the communication environment.
a. True
b. False

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Knowledge

3. The organization that pays for an advertisement is referred to as the client.
a. True
b. False

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

4. A brand that does not meet customer needs can still be very successful if it advertises its products extensively.
a. True
b. False

ANSWER: False
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Customer
KEYWORDS: Bloom's: Comprehension

,5. Kristen Cross, an actress, was interviewed by news reporters about what she thought her fans should know about
her new movie. This would be considered as an advertisement.
a. True
b. False

ANSWER: False
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

6. A television commercial showing the effects of smoking displays a fresh apple and another that has decayed. The
ad states, "Smoking kills." The commercial was paid for by a medical company. This is an example of a public
service announcement.
a. True
b. False

ANSWER: False
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Application

7. A firm that manufactures a device that alleviates sleep apnea, produces a television commercial that delivers facts
about the product. Therefore, the objective of the ad is not to persuade the customer because the ad is purely
informational.
a. True
b. False

ANSWER: False
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

, 8. Orange Inc., a cell phone manufacturer, has launched promotions of its new product in local newspapers, billboards,
and the company's website, and has distributed flyers in local universities. This is an example of an integrated brand
promotion.
a. True
b. False

ANSWER: True
DIFFICULTY: Moderate
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Application

9. Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional
advertising forms.
a. True
b. False

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Promotion
KEYWORDS: Bloom's: Knowledge

10. An advertisement refers to a specific message that an organization has created to persuade an audience.
a. True
b. False

ANSWER: True
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-1
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

11. Mass-mediated communication has three major components: production, accommodation, and distribution.
a. True
b. False

ANSWER: False
DIFFICULTY: Easy
LEARNING OBJECTIVES: AIBP.OGUI.15.1-2
NATIONAL STANDARDS: United States - BUSPROG: Analytic
STATE STANDARDS: United States - Ohio - DISC: Marketing Plan
KEYWORDS: Bloom's: Knowledge

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamsExpert. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R409,27. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R409,27
  • (0)
  Buy now