Exam (elaborations)

TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+

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Strategy_Planning Approach

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Strategy_Planning Approach

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Essentials of Marketing

TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+ TABLE OF CONTENTS Chapter One: Marketing’s Value to Consumers, Firms, and Society Chapter Two: Marketing St...

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Uploaded on November 6, 2023
Number of pages 545
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Type Exam (elaborations)
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9781260405323
joseph cannon
test bank for essentials of marketing
test bank for essentials of marketing 17th edition
test bank for essentials of marketing by william d
e and jerome mccarthy all chapte

Book Title:Essentials of Marketing

Author(s):William D. Perreault, Joseph P. Cannon, Edmund Jerome McCarthy

Edition:2019
ISBN:9781260405323
Edition:Unknown

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TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372

TEST BANK for Essentials of Marketing, A Marketing
Strategy_Planning Approach. 17th Edition ISBN10:
1260260372 by William Perreault, Joseph Cannon, E and
Jerome McCarthy

Test Bank Page 1

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372

Chapter 01

The Scope and Challenge of International Marketing

True / False Questions

1. For companies today, becoming international is a luxury only some can afford.

True False

2. Companies from the Netherlands are the leading group of investors in the United States.

True False

3. International marketing involves selling of a company's goods and services to consumers or users

in more than one nation for a profit.

True False

4. The difference between domestic and international marketing lies in the different concepts of

marketing.

True False

5. An international marketer must deal with at least two levels of uncontrollable uncertainty.

Test Bank Page 2

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372

True False

6. The geography and infrastructure of a country are uncontrollable factors that influence the

business decisions of a company in an international market.

True False

7. The uncontrollable factors affecting international marketing are limited to political forces,

economic climate, and competitive structure.

True False

8. The level of technology in a country is an uncontrollable element for international marketers.

True False

9. The uncontrollable factors a company has to deal with decreases with the number of foreign

markets in which it operates.

True False

10. The controllable elements can be altered in the long run and, usually, in the short run to adjust to

changing market conditions, consumer tastes, or corporate objectives.

True False

Test Bank Page 3

, TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10:
1260260372

11. Political and legal forces, economic climate, and competition are some of the domestic

environment's controllable factors.

True False

12. The foreign policies of a country have a direct effect on a firm's international marketing success.

True False

13. Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an

uncontrollable element, in an international marketing scenario.

True False

14. The business activities of international marketers are not affected by competition in their domestic

market.

True False

15. The process of evaluating the uncontrollable elements in an international marketing program

involves substantial doses of cultural, political, and economic shock.

True False

16. Level of technology remains unchanged across countries making it a fairly controllable factor in

international marketing.

Test Bank Page 4

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Exam (elaborations)

TEST BANK for Essentials of Marketing, A Marketing Strategy_Planning Approach. 17th Edition ISBN10: 1260260372 by William Perreault, Joseph Cannon, E and Jerome McCarthy. All Chapters 1-19 Updated A+

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