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Human Resources Management IIA Chpt.10 - Employee Engagement
- Institution
- University Of The Witwatersrand (wits)
Employee Engagement, Employee Branding, Employee Involvement
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Human Resources Management IIA by ProfessorBurgerQueenEmployee Engagement
- Employee engagement (EE) describes the level of enthusiasm and dedication a
worker feels toward their job. Engaged employees care about their work and about
the performance of the company, and feel that their efforts make a difference.
Engagement Strategies
- Open communication
- Education and training
- Rewards for performance
- Appreciation over recognition
- EE is about creating an environment that makes employees feel free to be creative
and comfortable so that the environment is conducive to productivity
- Commitment is defined as the degree of identification and involvement that
individuals have with their organisations mission, values and goals
- This translates into their desire to stay with the organisation, belief in its objectives
and values, and the strength of the employee effort in the pursuit of business
objectives
- Commitment is a subsume of the concept of EE
3 Key Elements of Commitment
- Affective - staying because you're emotionally attached
- Continuance - staying because you have to ie. no options
- Normative - staying because you think you have to
Characteristics of culture of commitment, as defined by Osbourne and Cowen
- Emotion-packed vision
- True-believer mentality
- Pride and satisfaction
- Peer respect
- Long-term relationships
- Fun
- Employer Branding (EB) is the practise of developing, differentiating and
leveraging an organisations brand message to its current and future workforce
in a manner that's meaningful to them
- EB uses the methodology of corporate brand ie. building strategy, to attract and keep
quality employers, aimed at motivation and securing employees alignment with the
vision and values of the company
- It is the process of communicating the organisation's brand value to its employees
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