WGU D077 OA Concepts in Marketing, Sales a nd Customer Contact Exam 2024 Latest Version |70 Questions and Correct Detailed Answers |100% Correct Answers Graded A+ What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Correct Answer Consumer feedback Which set of activities related to creating, communicating, delivering, and exchanging offerings has valu e for others? Correct Answer Marketing Which controllable element is included in the marketing mix? Correct Answer Product Which concept refers to the number of product versions in a product line? Correct Answer Depth What type of vertical marketing sys tem is a franchise? Correct Answer Contractual A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of elements from the marketing mix is the marketer using? Correct Answer Product and promotion An online consignmen t store offers free gifts with purchases within the next 30 days using an attractive and easy -to-use website. Which part of the marketing mix is represented by the company's website? Correct Answer Place An online consignment store offers gently used desi gner fashions and sends weekly text alerts to customers of new arrivals and popular items. Which element of a marketing mix is represented by this store's text alerts? Correct Answer Promotion A manager is researching an element of the marketing environme nt that the company cannot control. Which one of these elements is the manager considering? Correct Answer Demographic What is a controllable element of the marketing environment? Correct Answer Promotion Which uncontrollable element can make some produc ts obsolete, while generating other new products by scientific advances? Correct Answer Technological What is an example of a controllable element that influences marketing decisions? Correct Answer Promotional campaigns Which action reflects the use of ethical marketing? Correct Answer Supply chain transparency reporting A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being used? Correct Answer Price fixing A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the $100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100 crib boxes on a shelf. Which pricing tactic was the salesperson attempting to use? Correct Answer Bait and Switch
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TUTORWAC. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R393,99. You're not tied to anything after your purchase.
