INTRODUCTION...................................................................................................... 1
Step 1 – Analyse the current situation...................................................................1
Examining the internal and external environment of the SMME and a SWOT
analysis for the company....................................................................................... 1
Internal Environment Analysis............................................................................ 1
Mission statement........................................................................................... 1
Resources........................................................................................................ 2
Business offering............................................................................................. 2
External Environment Analysis...........................................................................3
Technological................................................................................................... 3
Competetive.................................................................................................... 3
Political legal................................................................................................... 3
Economic......................................................................................................... 3
Socio-Cultural.................................................................................................. 3
Ecological........................................................................................................ 4
SWOT Analysis – Table format.............................................................................4
Recommendations to the SMME......................................................................5
Step 2 – Analyse markets and customers..............................................................6
Discussing concepts theoretically and applying the theory to the SMME in
practical terms by defining the market, calculating market share and identifying
the needs and behaviour of customers..................................................................6
Market Analysis................................................................................................... 6
Type of Market Served..................................................................................... 6
Market share.................................................................................................... 6
Target market.................................................................................................. 6
Customer Analysis.............................................................................................. 7
Individual Factors............................................................................................. 7
Group factors................................................................................................... 8
Reference Group.............................................................................................. 9
Recommendations......................................................................................... 10
CONCLUSION........................................................................................................ 11
References........................................................................................................... 12
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R135,00. You're not tied to anything after your purchase.
