COM3705 ASSIGNMENT 1 2024 – INTERNATIONAL
COMMUNICATION
SEMESTER 1
ALL QUESTIONS ANSWERED & PARAPHRASED
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,Table of Contents
1.1 INTRODUCTION................................................................................................ 1
1.2 International marketing defined and explained...............................................1
The role of marketing in international tourism....................................................2
1.3 Concept description......................................................................................... 3
Country reputation............................................................................................. 3
Place branding.................................................................................................... 3
Public diplomacy................................................................................................. 3
1.4 Advertising as a marketing strategy for international tourism.........................4
If tourism advertising still a relevant strategy in the digital age........................5
1.5 Five environmental factors of international marketing....................................7
1.6 Influencer marketing for tourism...................................................................11
1.6.1 Influencer marketing and how vlogging is changing the marketing of
international tourism marketing.......................................................................11
How vlogging is changing the marketing of international tourism marketing12
1.6.2 A travel vlog on YouTube............................................................................. 13
1.7 Sustainable tourism....................................................................................... 14
1.7.1 A brief overview of Sustainable tourism and its importance....................14
Importance of sustainable tourism................................................................15
1.7.2 An example of South African tourist destination that prides itself on being
sustainable.......................................................................................................... 16
CONCLUSION........................................................................................................ 18
References........................................................................................................... 19
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