Exam (elaborations)
COM2603 Assignment 1 Semester 1 2024 (764913) - DUE 20 March 2024
- Course
- Com2603 (COM2603)
- Institution
- University Of South Africa
QUESTIONS AND ANSWERS
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3/22/2024COM2603 Assignment 1
Semester 1 2024 (764913)
- DUE 20 March 2024
QUESTIONS WITH ANSWERS
Musyokah11@gmail.com
[COMPANY NAME]
, COM2603 Assignment 1 Semester 1 2024 (764913) - DUE 20
March 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Discuss the following imperatives for studying intercultural communication and provide
practical examples of each.
1.1 The demographic imperative. (2)
1.2 The economic imperative. (2)
1.3 The technological imperative. (2)
The growing importance of intercultural communication can be understood through
several key imperatives. Here's a breakdown of three of them with practical examples:
1.1 The Demographic Imperative:
This imperative highlights the increasing diversity of our world. Populations are
becoming more multicultural due to globalization, migration, and changing
demographics.
• Example: A company with headquarters in the US expands to China. Understanding
Chinese business etiquette, communication styles, and cultural values becomes crucial
for successful interaction with Chinese employees, clients, and partners.
1.2 The Economic Imperative:
The global economy thrives on cross-cultural trade and investment. Effective
communication is essential for navigating international business deals and partnerships.
• Example: An entrepreneur in Kenya develops a mobile app. To reach a wider audience
in Africa, she needs to understand the communication preferences and technological
access of diverse populations across the continent. This might involve using visuals and
simple language in the app's interface.
1.3 The Technological Imperative:
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