MNE2601 Assignment 4
(COMPLETE ANSWERS)
Semester 1 2024 (830615) -
DUE 20 May 2024 ;100%
TRUSTED workings,
explanations and
solutions.
ADMIN
[COMPANY NAME]
, 1. Draw up an industry and market feasibility for your chosen
business/envisaged business. You need to include the following in your
answer. Use section 3.3 in your prescribed textbook as your guideline. • Type
of industry - 1 mark • Why it is attractive - 1 mark • Nature of competition -
3marks • Profitability of the industry - 10 marks • Market factors - 5 marks (20)
Remember this is an application question and you will not get full marks if you
simply give the theory in your study material.
Industry: Software as a Service (SaaS) for project management.
1. Type of Industry: The SaaS industry for project management tools falls under the software
industry, specifically within the realm of cloud-based services. It provides businesses with online
platforms to manage their projects efficiently.
2. Why it is Attractive: This industry is attractive due to several reasons. Firstly, the increasing
adoption of digital transformation across industries necessitates efficient project management
solutions. Secondly, the SaaS model offers scalability and accessibility, making it cost-effective
for businesses of all sizes. Additionally, the recurring revenue model of SaaS ensures steady
income streams, making it attractive for investors.
3. Nature of Competition: The competition in the SaaS project management industry is intense yet
diverse. Established players like Asana, Trello, and Monday.com dominate the market with their
comprehensive features and established user bases. However, there is room for niche players
catering to specific industries or offering unique features. Competition is primarily based on
factors such as features, ease of use, pricing, and integrations with other tools.
4. Profitability of the Industry: The SaaS project management industry is highly profitable. With
the global adoption of remote work and the need for collaboration tools, the demand for project
management software is continuously growing. The subscription-based revenue model ensures
recurring income, while the low marginal costs of delivering software over the cloud contribute
to high-profit margins. Moreover, as businesses increasingly rely on data-driven decision-
making, SaaS companies can leverage user data to offer personalized solutions, further
enhancing profitability.
5. Market Factors: Several market factors contribute to the growth and sustainability of the SaaS
project management industry. These include:
• Growth of Remote Work: The shift towards remote work has accelerated the demand
for cloud-based collaboration tools, including project management software.
• Globalization: Businesses are increasingly operating on a global scale, requiring robust
project management solutions to coordinate teams across different time zones and
locations.
