, Exam (elaborations)
MAC4863 Assignment 3 (COMPLETE ANSWERS) 2024
(504821) - DUE 20 May 2024
Course
Enterprise Strategy - MAC4863 (MAC4863)
Institution
University Of South Africa (Unisa)
Book
Enterprise Strategy E03
MAC4863 Assignment 3 (COMPLETE ANSWERS) 2024 (504821) - DUE
20 May 2024 ;100% TRUSTED workings, explanations and solutions. for
assistance Whats-App.......0743275643............
Question 1 (25 marks) (This question comes from the Jan/Feb 2024
supplementary exam) Eagle Logistics (EL) was started many years ago
when its founder Amir Singh, invested his retrenchment package into
establishing the business. Amir has retired and handed over the business
to his two sons, Hassan and Rohan. EL is a specialist in international
logistics solutions with its head office in South Africa with international
branches in Mauritius, Australia, Germany, Netherlands, UK, Hong Kong,
and China. EL owns no physical assets. Over 80% of their earnings come
from outside of South Africa and across multiple major trade routes. As the
company gets larger its ability to aggregate client volumes and logistics
needs increases, allowing them to leverage their network for cost-effective
solutions compared to asset-heavy competitors. EL has achieved success
by providing a very differentiated service to its customers. EL’s strategic
objective has been to exploit market opportunities to achieve a high level of
return on investment. Father and Sons have been very involved in the
business where they carried out all the strategic planning and operational
management activities. One could call their approach to strategic planning
as Freewheeling opportunism. Now that their Father has retired, Hassen
and Rohan know that to continue to grow the business they will need to
raise more capital, and they will have to appoint other senior managers to
maintain the operational side of the business. This will free up the brothers
to focus more on the strategic development of EL. The brothers are
considering raising new capital through listing on the Johannesburg Stock
Exchange (JSE) REQUIRED:
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