[TYPE THE COMPANY NAME]
Exam (elaborations)
MNM2615 Assignment 3
PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2024 -
DUE 24 May 2024
Course
Marketing in Africa - MNM2615
(MNM2615tabby
[Year]
[Type the company address]
, Exam (elaborations)
MNM2615 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 1 2024 - DUE 24 May 2024
Course
Marketing in Africa - MNM2615 (MNM2615)
Institution
University Of South Africa (Unisa)
Book
Marketing Management in Africa
MNM2615 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 1
2024 - DUE 24 May 2024 ;100% TRUSTED workings, explanations and
solutions..........
Visit the same SME/SMME as for Assignments 01 and have a final discussion
with the owner or manager of the enterprise about conducting business in
Africa. Here are a few questions you can use to help you with the
conversation to gather the information you will need to answer the questions
in Assignment 03:
• What is the impact of social media?
1. Customer Engagement: Social media has significantly enhanced our
business's interaction with customers. Through platforms like Facebook,
Instagram, and Twitter, we've been able to directly engage with our
audience, respond to inquiries, and address concerns in real-time. This has
fostered a sense of community around our brand and increased customer
loyalty.
2. Brand Awareness: Since implementing social media marketing strategies,
we've seen a noticeable increase in brand awareness and recognition. By
consistently sharing valuable content and engaging with our audience, we've
been able to reach a wider audience and generate buzz around our
products/services.
3. Marketing Reach: Social media has allowed us to extend our marketing
reach far beyond what traditional methods could achieve. With the ability to
target specific demographics and interests, we've been able to connect with
new customers who may not have been reached through traditional
advertising channels.
