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MNM3712 ASSIGNMENT 4 2024 (The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain their lo R80,00
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MNM3712 ASSIGNMENT 4 2024 (The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain their lo

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MNM3712 ASSIGNMENT 4 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain their loyal customers and wants to attract new cu...

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  • May 19, 2024
  • 10
  • 2023/2024
  • Essay
  • Unknown
  • A+
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Contents
QUESTION 1 ............................................................................................................. 3

Developing CRM Strategies ................................................................................... 3

The following are 8 steps in CRM planning process ............................................... 3

Applying CRM Strategies for Growth and Retention ............................................... 4

Stage 1: Pre-planning ............................................................................................. 4

Stage 4: Developing CRM strategies ...................................................................... 5

Strangers ............................................................................................................ 5

Barnacles ............................................................................................................ 5

Butterflies ............................................................................................................ 6

True friends ......................................................................................................... 6

Stage 5: Competitive benchmarking ....................................................................... 6

Stage 8: Selecting a CRM strategy ..................................................................... 7

Conclusion .............................................................................................................. 7

QUESTION 2 ............................................................................................................. 7

Theoretical Discussion............................................................................................ 8

Practical Application of case ................................................................................... 8

References ............................................................................................................... 10

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