DPR3702 PORTFOLIO
(COMPLETE
ANSWERS) Semester 1
2024 - DUE 24 May
2024 ; 100% TRUSTED
workings,
explanations and
solutions.
ADMIN
[COMPANY NAME]
,The objective of the assignment South Africa is holding national and
provincial elections on 29 May 2024. Every election's success depends
on several factors, including an accessible, open, non-violent political
atmosphere for political parties to campaign to persuade voters to vote
for them. Campaigning organisations, according to Tench and Yeomans
(2009:561), can be defined as “groups of people who share a common
interest or concern and have come together to do something about it –
whether to march, raise funds, change public policy, prevent something
from happening”. Political parties fall within the category of
campaigning organisations and engage in public relations activities to
persuade voters to vote for them. As a PR strategist, you have been
approached by the new political party that wishes to participate in the
2024 General Elections, which requires publicity to attract members and
voters. The party’s executive committee asked you to develop a public
relations campaign. Develop a detailed strategic plan for public relations
using your knowledge from this module and other modules. SECTION
A: PUBLIC RELATIONS STRATEGIC PLAN [60 marks] 1: Theme of
the election campaign, vision and mission statements 1.1 Theme of the
campaign (You can choose from any of the existing new political parties
in South Africa which did not participate in the 2019 General Elections.)
[4 marks] 1.2 Vision of the campaign (Use the party’s vision to develop
the election campaign vision.) [4 marks] 1.3 Mission of the campaign
(Use the political party’s mission to develop your own election
campaign mission statement.) [2 marks] 2. Situational analysis: Provide
a situational analysis of your election campaign using the SWOT and
PESTEL analyses. 2.1 SWOT analysis (Strengths, Weaknesses,
Opportunities and Threats) [8 marks]
, Sure, let's work through the strategic plan for your public relations
campaign step by step.
Section A: Public Relations Strategic Plan
1. Theme of the Election Campaign, Vision, and Mission Statements
1.1 Theme of the Campaign: "Empowering Tomorrow: Building a
Future for All"
1.2 Vision of the Campaign:
• Our vision is to create a South Africa where every citizen has equal
opportunities, where prosperity is shared, and where diversity is
celebrated. We envision a future where every voice is heard, and every
individual's rights are respected.
1.3 Mission of the Campaign:
• Our mission is to advocate for progressive policies that address the
needs of all South Africans, regardless of race, gender, or socioeconomic
status. We aim to foster unity, equality, and prosperity through inclusive
governance and community engagement.
2. Situational Analysis
2.1 SWOT Analysis:
Strengths:
1. Innovative Policies: Our party offers fresh, innovative policies that
resonate with the aspirations of the electorate.
2. Diverse Leadership: We have a diverse leadership team that reflects the
demographics of South Africa, enhancing our appeal to a broad
spectrum of voters.
