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MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024 Course Strategic Implementation and Control IIIB (MNG3702) Institution University Of South Africa (Unisa) Book Practising StrategyR45,48
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MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024 Course Strategic Implementation and Control IIIB (MNG3702) Institution University Of South Africa (Unisa) Book Practising Strategy
MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024
Course
Strategic Implementation and Control IIIB (MNG3702)
Institution
University Of South Africa (Unisa)
Book
Practising Strategy
MNG3702 Assignment
1 (COMPLETE
ANSWERS) Semester 2
2024 (605474) - DUE
25 July 2024 ; 100%
TRUSTED
ADMIN
[COMPANY NAME]
, Question 1 “The aim of strategic management is to ensure that
an organisation achives a competitive advantage and sustains its
competitive advantage over competitors.” Apply the process
perspective of strategic management process to the Michelin
company, focusing on the ‘History of the Michelin Guide’. In
your answer, you need to explain each stage in the process
perspective of strategic management and apply it to Michelin
and the development of the Michelin Guide as an effort of the
company to sustain its competitive advantage. (21 marks, of
which 7 marks will be awarded to each of the stages correctly
explained and applied to the case)
To address this question effectively, we need to apply the
process perspective of strategic management to the Michelin
company, specifically focusing on the history of the Michelin
Guide. Here’s how we can break down and apply each stage of
the strategic management process:
1. Environmental Scanning
Explanation: Environmental scanning involves gathering
information about the external environment to identify
opportunities and threats that could impact the organization.
Application to Michelin:
Historical Context: Michelin started as a tire manufacturer
facing intense competition in the early 20th century.
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