MNG3702 Assignment
1 (COMPLETE
ANSWERS) Semester 2
2024 (605474) - DUE 25
July 2024 ; 100%
TRUSTED Complete,
trusted solutions and
explanations.
ADMIN
[COMPANY NAME]
, Question 1 “The aim of strategic management is to ensure that
an organisation achives a competitive advantage and sustains its
competitive advantage over competitors.” Apply the process
perspective of strategic management process to the Michelin
company, focusing on the ‘History of the Michelin Guide’. In
your answer, you need to explain each stage in the process
perspective of strategic management and apply it to Michelin
and the development of the Michelin Guide as an effort of the
company to sustain its competitive advantage. (21 marks, of
which 7 marks will be awarded to each of the stages correctly
explained and applied to the case)
To effectively address the question regarding the strategic
management process perspective applied to Michelin and the
Michelin Guide, we can break down the process into stages and
apply them to the development and maintenance of Michelin's
competitive advantage through the Michelin Guide.
1. Strategic Management Process Perspective
Stage 1: Strategic Analysis
• Explanation: This stage involves assessing the internal and
external environment to understand the organization’s
current position and opportunities.
• Application to Michelin:
o Michelin initially conducted strategic analysis by
recognizing the competitive landscape in the tire
industry and identifying opportunities beyond
traditional product lines.
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