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DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024 Course Public Relations in Industry (DPR3702) Institution University Of South Africa (Unisa) Book Public Relations in IndustryR49,46
DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024 Course Public Relations in Industry (DPR3702) Institution University Of South Africa (Unisa) Book Public Relations in Industry
DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024
Course
Public Relations in Industry (DPR3702)
Institution
University Of South Africa (Unisa)
Book
Public Relations in Industry
,UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS In learning unit
1, you learnt about public relations in campaign organisations and
pressure groups and different tactics used to practise public
relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is
necessary for the practitioner to evaluate the context and industry
that PR takes place in, since it can differ from organisation to
organisation”. Using this background and the knowledge you
gained, answer the questions and apply your answers to the
practical task below. QUESTION 1: PUBLIC RELATONS IN
CAMPAIGN ORGANISATION AND PRESSURE GROUPS 1.1
You have been appointed by the Council for the Advancement of
the South African Constitution (CASAC), whose mandate is to
ensure that the Constitution of South Africa is advanced and not
violated by any state institution. Using the description by Tech
and Yeomans (2009), discuss why CASAC is classified as a
campaign organisation. Do not reproduce the definition of a
campaign organisation from the content but use the aspects of the
definition to answer this question. (5) 1.2 Identify two actions
taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the
action and the steps CASAC took to make sure the issue was
resolved. (8) 1.3 Identify and discuss four public relations tactics
that CASAC can use to advance their strategic objective as a
campaign organisation in South Africa. (12)
, Question 1: Public Relations in Campaign Organizations and
Pressure Groups
1.1 You have been appointed by the Council for the
Advancement of the South African Constitution (CASAC),
whose mandate is to ensure that the Constitution of South
Africa is advanced and not violated by any state institution.
Using the description by Tech and Yeomans (2009), discuss
why CASAC is classified as a campaign organisation. Do not
reproduce the definition of a campaign organisation from the
content but use the aspects of the definition to answer this
question. (5)
Discussion:
CASAC is classified as a campaign organization due to several
key aspects:
1. Focused Mission: CASAC’s mission is to promote the
advancement and protection of the South African
Constitution. This mission aligns with the characteristics of
campaign organizations, which are typically focused on
specific issues or causes.
2. Advocacy and Influence: CASAC engages in advocacy
work to influence public policy and governmental practices.
This involves mobilizing support, raising awareness, and
applying pressure on state institutions to uphold
constitutional principles.
3. Strategic Actions: The organization employs strategic
actions and campaigns to address perceived threats or
violations of the Constitution. These actions are designed to
create change or reinforce constitutional adherence.
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