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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 13 September 2024 Course Political and Government Communication and Media Ethics (COM3707) Institution University Of South Africa (Unisa) Book Government CommunicationR47,99
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COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 13 September 2024 Course Political and Government Communication and Media Ethics (COM3707) Institution University Of South Africa (Unisa) Book Government Communication
COM3707 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 13 September 2024
Course
Political and Government Communication and Media Ethics (COM3707)
Institution
University Of South Africa (Unisa)
Book
Government Communication
, Question 1 1.1 Critically discuss three of the six normative media
theories that influence the making of policy for the media and the
three normative terms that can be used in democracies to reassess
these media theories. (25) 1.1 Discuss professional media ethics
with specific reference to professionalisation and the influence of
the sociopolitical structure. (20) [45]
Question 1
1.1 Critically Discuss Three Normative Media Theories and
Three Normative Terms
Normative media theories are frameworks that guide the role of
media in society based on different philosophical perspectives.
Among the six normative theories, three prominent ones are:
1. Authoritarian Theory:
o Overview: This theory posits that the media should be
controlled by the government to prevent it from
undermining the authority. The press serves as a
mouthpiece for the state, and its main role is to promote
government policies and maintain social harmony.
o Critique: It limits freedom of expression and can lead
to propaganda. It often results in censorship and
suppression of dissent, inhibiting democratic processes
and transparency.
2. Libertarian Theory:
o Overview: Rooted in the ideals of free speech and
individual liberty, this theory advocates for minimal
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