As the new head of communication at the National Department of Basic Education, I recognize the
importance of effective communication in creating a conducive environment for teaching and learning.
With the third term of 2024 approaching, it is crucial to persuade stakeholders to support this initiative.
This assignment will explore the theoretical foundations of public relations writing, including
communication design approaches and the persuasion process. Additionally, a PESTEL analysis will be
conducted to understand the environment in which the department operates. Finally, researching an
organization, Sasko, will demonstrate the significance of understanding an organization’s history, mission,
and culture in developing effective communication strategies.
*Question 1.1: Communication Design Approaches*
Here are five communication design approaches, along with examples of how to use each approach to
persuade stakeholders to create a conducive environment for learning and teaching:
1. *Problem-Solution Approach*: Identify a problem (e.g., poor academic performance) and offer a
solution (e.g., creating a conducive environment). Example: “Let’s work together to improve
academic performance by creating a distraction-free classroom environment.”
2. *Facts-and-Statistics Approach*: Use data to support the need for a conducive environment.
Example: “Studies show that a well-ventilated classroom can improve student focus by 25%.
Let’s ensure our classrooms meet this standard.”
3. *Emotional Appeal Approach*: Appeal to stakeholders’ emotions by sharing stories or images.
Example: “Imagine a student struggling to focus in a noisy classroom. Let’s create a peaceful
environment for them to thrive.”
4. *Social Proof Approach*: Highlight what others are doing to create a conducive environment.
Example: “Many schools have successfully implemented flexible seating arrangements to
improve student engagement. Let’s follow their lead.”
, 5. *Benefits-Oriented Approach*: Explain how a conducive environment benefits stakeholders.
Example: “By creating a comfortable classroom environment, teachers can reduce stress and
improve their overall well-being.”
*Question 1.2: Persuasion Process Steps*
Here are five steps in the persuasion process, along with examples:
1. *Attention*: Grab stakeholders’ attention with a hook. Example: “Urgent: Let’s act now to
improve academic performance.”
2. *Interest*: Generate interest by highlighting the benefits. Example: “A conducive environment
can improve student engagement and motivation.”
3. *Desire*: Create a desire for the solution. Example: “Imagine a classroom where students are
focused and motivated.”
4. *Conviction*: Build conviction by providing evidence. Example: “Research shows that a well-
designed classroom environment can improve academic achievement.”
5. *Action*: Encourage stakeholders to take action. Example: “Let’s work together to create a
conducive environment for our students.”
*Question 2.1: PESTEL Analysis*
Here’s a PESTEL analysis for the National Department of Basic Education:
1. *Political*: Government policies and initiatives supporting education reform.
Example: The Department of Basic Education’s focus on improving academic performance.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mphothiba01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
