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TEST BANK FOR Marketing Management 3 LATEST UPDATE 29 JULY 2024 QUESTIONS AND CORRECT DETAILED ANSWERS GRADED A+ NEW!! R362,93
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TEST BANK FOR Marketing Management 3 LATEST UPDATE 29 JULY 2024 QUESTIONS AND CORRECT DETAILED ANSWERS GRADED A+ NEW!!

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  • Course
  • CDMP - Certified Digital Professional
  • Institution
  • CDMP - Certified Digital Professional

TEST BANK FOR Marketing Management 3 LATEST UPDATE 29 JULY 2024 QUESTIONS AND CORRECT DETAILED ANSWERS GRADED A+ NEW!!

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Document information

  • July 30, 2024
  • 13
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • test bank for marketing
  • test bank for marketing management 3 latest update
  • test bank for marketing management 3

Written for

  • CDMP - Certified Digital Professional
  • CDMP - Certified Digital Professional

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TEST BANK FOR Marketing Management 3 LATEST UPDATE 29 JULY 2024 QUESTIONS AND CORRECT DETAILED ANSWERS GRADED A+ NEW!! When a customer invovlvement is high - ✔✔ ANSWER✔✔ -When do consumers want to learn m ore about a product Classical conditioning - ✔✔ ANSWER✔✔ -Ivan Pavlov with his salivating dogs is an example of what type of learning process? Low-Involvement products - ✔✔ ANSWER✔✔ -Which products need to be widely available so the customer can pick them up without much thought? Perceptual fluency - ✔✔ ANSWER✔✔ -__________ is a subtle phenomenon that uses colors and fonts to affect how the message feels. Purity - ✔✔ ANSWER✔✔ -Brides wear white becuase To appeal to your sense of smell and to get you to reme mber the product - ✔✔ ANSWER✔✔ -Spraying you with perfume Long term memory - ✔✔ ANSWER✔✔ -With repetition and elaboration, associations can get into high - ✔✔ ANSWER✔✔ -Customer involvement is __________ on B2C specialty purchases Identifying their product with a certain level of needs - ✔✔ ANSWER✔✔ -
Marketers use Maslows hierarchy of need by Pre-purchase - ✔✔ ANSWER✔✔ -During the __________ phase of the purchase process, the customer identifies that something is lacking

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