A. Discuss at least “two” potential risks the company in the given scenario encounters in
entering the new market (India), including a detailed description of the impact to the
company
1. Risk #1: Financial Risk
One major risk for the U.S. fishing boat manufacturer to consider within the new market
entry are the numerous financial risks that could be involved in making such a significant
investment in India. The potential financial risks from the design process - the ideate,
prototype and testing phases of the design process where a variety of unexpected issues
could come forwards that could end with the company having to go back in the design
process and inadvertently waste time and money on the new invention made from used
plastics that has an environmentally friendly waterproof coating. The company will also
have to purchase or rent a manufacturing location
2. Risk #2: Personnel Risk
For this company, a large investment in an Indian manufacturing site will have some
potential personnel risks. These personnel risks include things such as language barriers,
socio-economic barriers, and the company having to ensure that proper labor laws are
followed, as these regulations may differ between countries. Local culture is also a
potential personnel risk.
B1. Conduct a SWOT analysis of the company in the scenario by identifying and explaining at
least two “internal” strengths
1. Strength #1: Innovative Culture
The company’s innovative culture is an incredible internal strength for the U.S. fishing boat
manufacturer. The strong innovative approach will ensure that the company stays on top
of current trends and will be a breakthrough leader in cultivating new trends in the market.
The innovative culture will also lend helpful throughout all phases of the design process, as
the company strives to be the first and best product on the market. This company culture
also ensures that they will be open to consumer feedback and seek information, ideas and
feedback from both locals and internal employees, allowing the opportunity to continue
advancing and improving their products.
2. Strength #2: Environmentally Conscious
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