100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Lecture notes Communication (KCOM328) R109,33   Add to cart

Class notes

Lecture notes Communication (KCOM328)

 5 views  0 purchase

Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media ch...

[Show more]

Preview 3 out of 21  pages

  • August 19, 2024
  • 21
  • 2024/2025
  • Class notes
  • Dr banda
  • All classes
All documents for this subject (3)
avatar-seller
sizwesanele18
KCOM 328


Marketing
Communication:
An integrated
Approach
Ludi Koekemoer

, Chapter 1
Integrated Marketing Communication:
Past, Present and Future

, Aim of the chapter

To discuss the development of integrated marketing communication (IMC) in the past,
01 present and future.


The past is described by focusing on the evolution of the IMC concept, IM
02 tools and the three modes of marketing.

The present is discussed by focusing on the use of the IMC mix, the key role players, an
03 the IMC plan.


The future is discussed with reference to new media patterns, the move to
04 (integrated brand promotion) and the changing playing field of IMC.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller sizwesanele18. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R109,33. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

70055 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R109,33
  • (0)
  Buy now