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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will R50,00
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  3. University Of South Africa (Unisa)
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  5. Consumer Behaviour (MNM2605)

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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will

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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will be awarded for theory 8 marks are allocat...

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  • September 25, 2024
  • 10
  • 2024/2025
  • Essay
  • Unknown
  • A+

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  • mnm2605 assignment 02 semester 02 2024

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BMZ ACADEMY




THE BMZ ACADEMY




@061 262 1185/068 053 8213




BMZ ACADEMY 061 262 1185/068 053 8213

, BMZ ACADEMY

Table of Contents
Introduction ................................................................................................................ 3

Question 1: Individual Factors and Diffusion of Innovation......................................... 3

(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3

(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4

Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5

(a) Functions of Attitude in Julia’s Decision ............................................................ 5

(b) Maslow’s Hierarchy of Needs ............................................................................ 6

Conclusion ................................................................................................................. 7

References ................................................................................................................. 7




BMZ ACADEMY 061 262 1185/068 053 8213

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