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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will R50,00
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MNM2605 ASSIGNMENT 02 SEMESTER 02 2024 Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will
MNM2605 ASSIGNMENT 02 SEMESTER 02 2024
Discuss any four (4) individual factors that will influence Julia’s decision as to whether or not she will purchase a pair of Mahlangu L shoes. Provide a practical example to illustrate each factor. No marks will be awarded for theory 8 marks are allocat...
Table of Contents
Introduction ................................................................................................................ 3
Question 1: Individual Factors and Diffusion of Innovation......................................... 3
(a) Individual Factors Influencing Julia's Decision to Purchase the Mahlangu L
Shoes ..................................................................................................................... 3
(b) Factors Influencing the Diffusion of Innovation for the Mahlangu L Brand ........ 4
Question 2: Attitude Functions and Maslow’s Hierarchy of Needs ............................. 5
(a) Functions of Attitude in Julia’s Decision ............................................................ 5
(b) Maslow’s Hierarchy of Needs ............................................................................ 6
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