MNE2601
ASSIGNMENT 4 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 26 OCTOBER 2024
, MNE2601
Assignment 4 Semester 2 2024
Unique Number:
Due Date: 26 October 2024
Introduction to Entrepreneurship and Small Business Management
Pitch for an Innovative Idea: Eco-Cooler
Part 1: Before the Pitch
1. Know the Audience:
Before presenting, I researched the audience. I know they are potential investors and
partners, and they are looking for scalable, impactful, and innovative solutions. They
want to know how this idea benefits society while providing a profitable return on
investment. Some are interested in social impact, while others care about environmental
sustainability. Understanding this helps me tailor the message to their specific interests
and concerns.
2. Crafting the Core Message:
My pitch centers on Eco-Cooler, an affordable, eco-friendly cooling solution for people
in low-income regions who suffer from extreme heat without access to costly air
conditioning. The key message is that Eco-Cooler is not only a cost-effective and
sustainable product, but it also solves a real-world problem, providing a market
opportunity with both high social impact and profitability.
3. Research and Validation:
I have collected statistics that reinforce the need for an alternative cooling solution. For
example:
More than 1.2 billion people live in areas facing dangerous heat levels.