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2024 Newest|MNM2615-Marketing In Africa /MNM3709 - STRATEGIC MARKETING| UPDATE |COMPREHENSIVE MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS|GET IT 100% ACCURATE!!R295,83
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2024 Newest|MNM2615-Marketing In Africa /MNM3709 - STRATEGIC MARKETING| UPDATE |COMPREHENSIVE MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS|GET IT 100% ACCURATE!!
2024 Newest|MNM2615-Marketing In Africa /MNM3709 - STRATEGIC MARKETING| UPDATE |COMPREHENSIVE MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS|GET IT 100% ACCURATE!!
10/28/24, 5:03 AM 2024 Newest|MNM2615-Marketing In Africa /MNM3709 - STRATEGIC MARKETING|2024-2025 UPDATE |COMPREHENSIV…
2024 Newest|MNM2615-Marketing In Africa
/MNM3709 - STRATEGIC MARKETING|2024-
2025 UPDATE |COMPREHENSIVE MOST TESTED
QUESTIONS AND VERIFIED SOLUTIONS|GET IT
100% ACCURATE!!
Terms in this set (101)
Different strategy levels Corporate level ,Business level functional level.
in an organisation
Overall purpose and scope of the org, how value
Corporate strategy
can be added.
How do we compete in this market relating to each
Business strategy
business unit and product line.
Supports business level strategy through
Functional strategy marketing,HR,production, info systems and finance
functions.
Strategic business unit SBU's are distinct business units set up to handle
(SBU) specific product lines
Demographic
International
Technological
Environmental variables
Legal/government
Social and cultural
Economic
Demographic Age,race,sex,economic status, level of education,
environmental variables income level and unemployment.
Political disposition in countries, change in
International
leadership or culture can increase/decrease
environmental variables
economic participation of the rest of the world.
, 10/28/24, 5:03 AM 2024 Newest|MNM2615-Marketing In Africa /MNM3709 - STRATEGIC MARKETING|2024-2025 UPDATE |COMPREHENSIV…
Speed of change.
Regulating change.
Technical environmental Higher budgets.
variables Product adjustments versus high research
investment.
Limitless innovation.
Social and cultural Replacing the traditional resume' with an in-depth
variables personal brand.
Inflation.
People saving less and borrowing more.(savings
Economic variables
ratio)
Increase in debt.
Employment laws,international trade regulations
Legal environmental
and restrictions and any other laws and regulations
variables
in a country.
a chart used to describe SBU's based on their
Growth share matrix
market growth and market share rates.
Dog SBU's with Low market growth, low market share
SBU's with Low market growth,
Cash cow
High market share
Problem child SBU's with High market growth, low market share
Star SBU's with High market growth, high market share
Economies of scale.
Government policies.
Strong brand identity.
high switching costs
Key barriers to entry
limited access to distribution channels.
Product differentiation.
likelihood of retaliation from existing industry
players.
Porters model Shows competitive structure of an industry.
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