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Google Ads Search Certification Exam with correct Answers
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Google Ads Search Certification Examwith correct Answers
What's the best way to get their ads on each search engine? - Answers -Find a tool to
manage the ads for me: Using a search engine management platform gives you a
single interface to manage complex accounts across multiple search engines, analyze
campaigns, and automate bidding.
Search Engine Marketing - Answers -The general process includes:
An advertiser bids on keywords with the amount they are willing to pay for a user to click
an ad
The engine ranks advertisers based on their bid and relevance to the search
The best matching ad appears alongside the user's search results
Benefits of a SEM platform - Answers -Consolidated data, single interface, optimization
Ads appearing + ranking - Answers -1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
How Google Search is used - Answers -Consumers online constantly, search in
moments of need, they use devices on the go
3 main elements on a results page - Answers -Shopping Ads: Appear based on search
terms (attention grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad extensions
Organic Results: The set of ads following text ads, these results are offered free of
charge but appear do to relevance of the search
3 R's of Google Search - Answers -Reach: Engaging with new customers in moments of
need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency into what's
working then improving your campaign's performance over time
, What part of her search results page would share the store's telephone number? -
Answers -The Text ad extension
Where can you show ads? - Answers -Google Searches, Youtube, NYT, etc.
Google Ads - Answers -An online advertising tool that helps businesses connect with
their customers
Benefits of Google Ads - Answers -Connect with customers when it matters, Control
your cost, Improve performance
Which of the following features would help you manage spend and avoid showing your
ad too broadly? - Answers -Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
What factors contribute to Ad Rank? - Answers -Your bid, the impact of ads formatted
enabled, the likelihood ad will get clicked, the estimated measure of how well your
website gives users who click your ads a valuable experience and how relevant your ad
is
Google Ads Auction - Answers -The system responsible for taking all these factors into
consideration and ultimately deciding your ads position and whether it'll show up at all
Google Ads Auction Steps - Answers -1. Cast a wide net to find relevant ads
2. Pare down to eligible ads only
3. Show only ads that meet the Ad Rank threshold
Making your ads seen: The influential factors - Answers -Bid: The maximum amount
you are willing to pay for a user to click on your ad and visit your site.
Expected CTR: is the prediction of how often your ad will get clicked when shown for a
keyword.
Landing Page: A positive landing page contains relevant/original content, easy
navigable and articulates your business clearly
Ad Relevancy: Calculated by analyzing the language in your ad to determine how well it
relates to the search query
Ad Formats: Using various ad extensions can help rank
Quality Score - Answers -The 1-10 ranking that is reported for each keyword in your
account calculated by estimating the quality of your ads and their associated landing
pages
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