Strategic Management (UU-MBA-717-ZM)

Change management has a pivotal role in organization success in this ever-changing world. Organizational change can be occurred regarding performance improvement and business growth in different aspect of company’s structure, strategies, culture, technology, policies or core values.

Marketing strategies has a vital role in company success via introducing their product to the potential customers. Marketing can start even before the actual PLC in a company. There are two different kinds of planning: strategic and operative.

Marketing is a vital process of obtain profit via understanding customer’s requirements and satisfaction. Marketing mix is a set of “controllable variable” and combination of various marketing decision used by firm regarding to influence customers attention. These elements grouped under four main elements: product, price, place, and promotion, called the 4Ps.

The concept of "strategy" was closer to the word “tactics”. Over time, this word has been evolved and certainly used so widely and applied to different aspects from military to marketing daily products. These strategies whether short-term or long-term provide direction of strategic decisions and action.

Companies designed their strategies in this fast-forwarding world based on how to reach their overall goals in different phases to survive in competitive advantages. Mission statement cannot solely portray company’s desire, thus company will articulate long-term strategies with more specific objectives that propound the path leading into a company mission. Short-term strategies will be plotted this path to achieve the target.

The first step to have an effective strategic management is to have a clear strategic analysis of current factors relevant to the company’s operational environment . One the strongest tools to evaluate the external factors is PESTEL (Political,Economic, Social, Technology, Environmental and Legal factors).

What a mission statement means? How it delineate company bright future and success to stand out?

Whatever we do during a day can be classified into deliberate and emergent strategies categorizes.