Digital marketing (mnm3714)
University of South Africa (Unisa)
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MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024
- Exam (elaborations) • 16 pages • 2024
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- R150,00
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MNM3714 ASSIGNMENT 01 SEMESTER 02 ANSWERS DUE 23 AUGUST 2024 
 
ADDENDUM A – CASE STUDY 
Lenyora Alkaline 
And the journey begins… 
Lenyora Alkaline water was established by Shanique Segoati and Kutlwano Segoati in 2018 after researching and experiencing the benefits of alkaline powder for health. Through their bottled water, Shanique and Kutlwano aims to provide consumers with water that will assist with reducing health issues such as acid reflux, ulcers and heartburn. They settled on the ...
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MNM3714 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 27 SEPTEMBER 2024
- Exam (elaborations) • 20 pages • 2024
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- R300,00
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MNM3714 ASSIGNMENT 02 SEMESTER 02 ANSWERS DUE 27 SEPTEMBER 2024 
 
QUESTION 
In Assignment 1 you worked on the digital marketing plan, website and SEO for the SME. In this assignment, you will need to advise the SME on the best online advertising approach, create an e-commerce website for the SME and suggest how they can use mobile marketing. Your tasks as a digital marketing specialist for the SME are specified below. 
1 Online advertising: Briefly differentiate between affiliate, influencer an...
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