DPR2613 Image And Identity (DPR2613)

University of South Africa (Unisa)

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DPRR2613-ASSIGNMENT 02 2023
Case • 6 pages • 2023

Creating a corporate identity is a strategy that companies use to identify and appeal to their target audiences. With an identity established, an organization can shape the public's perception of it, promote its values more effectively and more efficiently direct its marketing campaigns. For these reasons, understanding the value of a strong corporate identity is essential if you want to grow the influence of a business. Corporate identity is how a business entity presents itself to the pub...