MNM3712 Customer Relationship Management (MNM3712)

2022 Prescribed textbook notes and summary Textbook: RELATIONSHIP MARKETING AND CRM FOURTH EDITION EDITORS: M TAIT & M ROBERTS-LOMBARD

MNM3712 Ass 01 Portfolio Essay answers. I received 93% for this module and wish you the best of luck! In order for service providers to serve their target markets as effectively as possible, it is crucial that they determine appropriate strategies to implement. In the following discussion, we will introduce the six known stages of relationship development in relation to 1st for Women, an insurance provider which provides insurance tailored to the needs of women. At each stage, we will develop...

MNM3712 Portfolio Oct 2020 - Distinction solution Suzuki CRM Planning Process & Fitness Junction Marketing Mix Strategy final mark (75%)

MNM3712 NOTES. COMBINATION OF THE STUDY GUIDE AND THE TEXTBOOK (RELATIONSHIP MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT 4TH EDITION BY M. TAITE & M ROBERTS-LOMBARD). AIMED AT STUDENTS WHO ARE UNABLE TO AFFORD OR OBTAIN THE REQUIRED TEXTBOOK)

A combined study guide for MNM3712 - Customer Relations Management compiled using the textbook and the study guide information. Highlighted important content along with all required diagrams included.

Each workbook is detailed and creates a comprehensive understanding of every topic by using a combination of prescribed materials and the study guide. Includes graphs and tables. Textbook: Relationship marketing and Customer Relationship Management (4th Ed. M Tait)

SUMMARY OF TEXTBOOK AND STUDY GUIDE