MNB 1601Assignment 2 MNB 1601
University of South Africa (Unisa)
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MNB 1601 Assignment 2 MNB 1601(UPDATED 2020)
- Exam (elaborations) • 7 pages • 2020
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Assignment 2 MNB 1601
QUESTION 1 Pg 428
The increasing spending power of the middle classes in Africa has also increased the expansion of the beer market. The ______________ market then consists of individuals or households purchasing products for their own consumption. 
1 consumer 
2 industrial 
3 resale 
4 government
QUESTION 2 Pg 432
By segmenting consumers into social class, such as the middle-classes, Heineken is making use of ______________ segmentation. 
1 geographic 
2 demographic 
3 psy...
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