MNB 1601Assignment 2 MNB 1601

University of South Africa (Unisa)

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MNB 1601 Assignment 2 MNB 1601(UPDATED 2020)

MNB 1601 Assignment 2 MNB 1601(UPDATED 2020)
Exam (elaborations) • 7 pages • 2020

Assignment 2 MNB 1601 QUESTION 1 Pg 428 The increasing spending power of the middle classes in Africa has also increased the expansion of the beer market. The ______________ market then consists of individuals or households purchasing products for their own consumption. 1 consumer 2 industrial 3 resale 4 government QUESTION 2 Pg 432 By segmenting consumers into social class, such as the middle-classes, Heineken is making use of ______________ segmentation. 1 geographic 2 demographic 3 psy...