Strategic Marketing MNM3709 (MNM3709)
University of South Africa (Unisa)
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MNM3709 ASSESSMENT 3 SEMESTER 1 2024 Pioneer strategy The first choice of market segments and positions The pioneer defines the rule of the game High switching costs for early adopters Critically analyse Yuppichef’s physical retail stores' p
- Essay • 12 pages • 2024
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MNM3709 ASSESSMENT 3 SEMESTER 1 2024 
Pioneer strategy 
 
The first choice of market segments and positions 
 
 The pioneer defines the rule of the game 
 
 High switching costs for early adopters 
 
Critically analyse Yuppichef’s physical retail stores' position according to the product life cycle stages. 
 
Explain in which stage Yuppiechef’s brick-and-mortar store strategy finds itself currently with supporting evidence. One (1) mark will be allocated. 
 
Also, explain why th...
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MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED
- Exam (elaborations) • 7 pages • 2024
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MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references .................... QUESTION 1.1 (1 point) 
Explain, using examples, which demographic segmentation variables For a Kid uses to segment 
their target market (100 words maximum). 
QUESTION 1.2 (1 point) 
Which option describes the process you followed to answer the essay question? 
a. I typed the question into Google and found a website with a similar answer. I copied th...
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MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 - DUE 23 April 2024
- Exam (elaborations) • 9 pages • 2024
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MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 1 2024 - DUE 23 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9 .......... QUESTION 1.1 (1 point) 
Explain, using examples, which demographic segmentation variables For a Kid uses to segment 
their target market (100 words maximum). 
QUESTION 1.2 (1 point) 
Which option describes the process you followed to answer the essay question? 
a. I typed the question into Google and found ...
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