IOP3708 Investor Psychology
University of South Africa
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IOP3708_EXAM_NOTES
- Exam (elaborations) • 40 pages • 2022
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IOP3708_EXAM_NOTES 
Page 1 of 39 
IOP 3708 NOTES 
Specific Outcome 1 
Specific Outcome 1: Students can describe and discuss behavioural finance, neuroeconomics, firstly in terms of 
background, conventional finance, prospect theory and market efficiency; secondly the behavioural science 
foundations of heuristics and biases; overconfidence, and emotional foundations and thirdly, in terms of the 
history of decision making 
Assessment criteria: 
• Theories and definitions of behavioural finance...
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IOP3708 Ass 2.
- Exam (elaborations) • 21 pages • 2022
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IOP3708 Ass 2. 
Page 1 of 20 
Ogundipe O.T 
 
Investor Psychology (IOP3708) 
Question 1 
Given the current economic and financial conditions following the COVID-19 pandemic 
since December 2019 and the aftermath of the global recession, which is frequently 
referred to as ‘the new normal’, it is not surprising that many individual and 
institutional investors are interested in new alternative financial assets that could 
provide a higher level of returns. Since many investors are currently h...
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