MNM1503 Introduction To Marketing
University of South Africa
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MNM1503 EXAM PREPARATION QUESTIONS AND ANSWERS 2023 PRESCRIBED BOOK.
- Exam (elaborations) • 69 pages • 2023
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CHAPTER LAYOUT: 
Chapter 1: Fundamentals of marketing 
Chapter 2: Marketing environments 
Chapter 3: Consumer behaviour 
Chapter 4: Marketing information and research 
Chapter 5: STP Process 
Chapter 6: Product decision 
Chapter 7: Pricing decisions 
Chapter 8: Promotion decisions 
Chapter 9: Distribution decisions 
 Marketing is the process of planning and 
executing the conception, pricing, 
marketing communication and distribution 
of ideas, products, and services to create 
exchanges that...
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