MNM3702 Marketing Research
University of South Africa
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MNM3702_Assignent_04_2023_Sem 1 CONTAINS WORKINGS EXPLANATIONS AND SOLUTIONS WHICH ARE 100% SURE
MNM3702_Assignent_04_2023_Sem 1 contains workings explanations and solutions which are 100% sure
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MNM3702 Assignment 4 (WRITTEN) Semester 1 2023
- Exam (elaborations) • 15 pages • 2023
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MNM3702 Assignment 4 (WRITTEN) Semester 1 2023 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25477 954 0132 . 
ASSESSMENT INSTRUCTIONS AND QUESTIONS 
You are working for a marketing research company that needs to develop a marketing research 
proposal as per the outline given in chapter 5 (pages 81–83) of your prescribed textbook for Marketing 
Research. You must develop a research proposal for the given topic (primary objective) provided in the ...
MNM3702 ASSIGNMENT 3 2023 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25479 811 9845 .
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MNM3702 Exam Pack.
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MNM3702 Exam Pack. 
MNM3702 EXAM PACK 
JUNE 2016 
SECTION A 
1) 2 
2) 2 
3) 3 
4) 4 
5) 1 
6) 2 
7) 1 
8) 2 
9) 2 
10) 4 
SECTION B 
1.1) Causal research 
Examines whether one variable causes or determines the value of another variable. The research is 
conducted to reveal cause and effect between the dependent and independent variables. E.g. 
increased advertising expenditure (cause) is the independent variable & an increased sale (effect) is 
the dependent variable. Causal research may be perf...
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MNM3702 Marketing Research Study Notes.
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MNM3702 Marketing Research 
Study Notes. 
STUDY UNIT 1: THE ROLE OF MARKETING RESEARCH IN THE DECISION-MAKING 
PROCESS 
The Need for Marketing Information 
Knowledge comes from information, which comes from data, which comes from marketing research. Marketing 
information is therefore crucial for organisations. Marketing research serves two important purposes, namely: 
• It provides the organisation with information about customer demand for products and services. 
• It gives customers the o...
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