Marketing IIA (Principles of Marketing) BUSE2025 (BUSE2025)
University of the Witwatersrand (wits)
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Marketing IIA (Principles of Marketing) Practice Exam
- Exam (elaborations) • 5 pages • 2023
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A practice test covering all chapters to help you prepare for your exam.
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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
- Package deal • 11 items • 2023
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- R240,00
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Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
- Summary • 4 pages • 2023
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment
- Summary • 3 pages • 2023
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.7) Customer Value-Driven Marketing Strategy
- Summary • 4 pages • 2023
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Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
Make study stress less painful
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(Chpt.8) Products, Services, and Brands
- Summary • 4 pages • 2023
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(Chpt.8) Products, Services, and Brands
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
- Summary • 4 pages • 2023
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
- Summary • 2 pages • 2023
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.12) Marketing Channels
- Summary • 4 pages • 2023
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(Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy
- Summary • 4 pages • 2023
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- R60,00
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(Chpt.14) Integrated Marketing Communications Strategy
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